Client Case Studies

Strategic storytelling, horizontal vs. vertical comparison, and how to build a 10-slide deck that actually drives decisions.

One landed a contractor role at a Chinese tech giant, the other a full-time US agency rotation. Two profiles, two strategies.

From a Fortune 500 car company to a marketing manager role in a completely different industry — the strategy behind the pivot.

HR, hiring manager, Head of Marketing — three very different tests. Here's how to approach each one.

Chinese interviewers question differently. Here's how to prepare for their style — and nail the 'why are you leaving?' question.

Three rounds of mock interviews, industry deep-dives, and staying in it when it would have been easy to quit.

Take-home data tests, pressure-test presentations, and the career path into programmatic advertising.

How one mentee's pace, filler words, and pronunciation were holding him back — and what we did about it.

Three rounds of mock interviews, a complete mindset shift, and a total package more than 50% above agency pay.

Why B2B agency AM experience is one of the best stepping stones into in-house growth marketing — and how to sell it.