← Case Studies

I had back-to-back good news recently — two mentees I coached through mock interviews both landed offers around the same time. One got a contractor role at a well-known Chinese tech company's US operation. The other landed a full-time rotation program at an American agency. Different profiles, different paths, different challenges — and I think their stories are worth sharing together, because they show how much strategy matters when you're job searching as an international student.

The second mentee went to a top US university for both undergrad and grad school. His résumé was strong, his English was excellent, and he had internships at notable companies on both sides of the Pacific. On paper, he was a great candidate. The problem was his target: sports marketing, where entry-level roles are scarce and H-1B sponsorship is nearly nonexistent. I pushed him to expand into digital marketing — specifically paid media — because he already had Google Ads experience from a previous internship. Smaller to mid-size agencies are often more willing to sponsor than large holding companies, and his experience level was above the typical agency entry-level hire. I told him: get your reps in at an agency first, build up a couple of years, and then make the jump in-house. He ended up landing a full-time rotation program covering paid search, paid social, programmatic, and retail media — with a starting salary above what most marketing new grads see.

The first mentee was also impressively credentialed — top undergrad, US master's, and in the top 5% of English speakers I've worked with among international students. She had extensive paid media experience. So I wasn't surprised she got in front of a Chinese tech company doing outbound advertising in the US. But her challenge was more nuanced: all her experience was client-side, and this role was vendor-side — essentially selling to and serving advertisers. So we reframed her story. We worked on how to position her in-house background as an asset — because someone who's sat on the buyer's side knows exactly what clients actually care about. We also prepared for the stress-test style of questioning that Chinese interviewers tend to use. They will push hard on specifics — budget sizes, performance metrics, what went wrong, what you changed. We drilled her on staying calm and backing every claim with real numbers. It worked.

Two very different profiles, two very different obstacles — but both overcame them with targeted preparation. The résumé gets you in the door. Knowing your story and telling it under pressure is what gets you the offer. More case studies coming. Follow along if you're in the middle of your own job search.